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Introduction
In the competitive landscape of app store optimization (ASO), having access to comprehensive and affordable tools is essential for success. APPlyzer stands out as the premier choice, especially in light of recent changes in the industry. Notably, MobileAction has discontinued its free tier, leaving many users searching for a reliable, cost-effective alternative.
If you're looking for an ASO platform that offers a powerful free plan, more keyword tracking, longer historical data access, and competitive pricing, APPlyzer is the right choice for you.
1. APPlyzer Offers a Generous Free Tier
APPlyzer provides a robust free plan, ideal for app marketers, ASO specialists, and developers who need powerful insights without paying a premium.
With APPlyzer’s Free Basic Plan, you get:
- 100 Keywords Tracking – Optimize your app’s metadata with up to 100 tracked keywords.
- Unlimited Apps and Competitor Tracking – Unlike other platforms, there are no restrictions on the number of apps or competitors you can monitor.
- Unlimited Countries and Languages – Get insights across all regions to enhance global ASO strategies.
- Hourly Category Rankings – Stay updated on how your app ranks throughout the day.
- 1-Year Historical Data – Analyze trends over the past 12 months (compared to just 6 months on MobileAction's entry-tier plan).
MobileAction no longer provides a free tier, which means users are forced to upgrade to a paid plan for even the most basic ASO data.
2. APPlyzer’s Professional Tier is More Powerful and Affordable
For professionals looking for deeper insights, APPlyzer’s PRO plan starts at just $25 per month, offering superior value compared to MobileAction’s more expensive plans.
APPlyzer PRO includes:
- Up to 2,500 Keywords Tracking – 5X more than MobileAction’s entry plan (which only allows 500 keywords).
- Keyword Search Score & Relevance Metrics – Ensure you’re targeting the most effective keywords.
- Keyword Research Tools & Autocomplete Targeting – Discover high-performing keywords before your competitors do.
- Keyword Universe Building – Organize and expand your keyword strategy for maximum reach.
- In-App Event Monitoring – Track and optimize engagement-driving app events.
MobileAction’s entry-level plan is priced higher than APPlyzer and only supports tracking up to 500 keywords, while APPlyzer provides up to 2,500.
3. Share of Voice: See How Your App Stacks Up Against the Market
One standout feature of APPlyzer is its Share of Voice (SoV) analysis, which shows your app’s visibility versus competitors in search results.
With Share of Voice insights, you can:
- Measure how much search traffic your app captures compared to the competition.
- Identify opportunities to improve keyword rankings and increase organic installs.
- Fine-tune your ASO strategy based on real-world market data.
MobileAction does not provide an equivalent Share of Voice metric.
4. APPlyzer Offers More Historical Data Than MobileAction
Understanding past trends is crucial for predicting future performance. APPlyzer offers 12 months of historical data, allowing deeper analysis of keyword trends and seasonality.
MobileAction’s entry-tier plan only provides 6 months of historical data, limiting your ability to track long-term ASO performance.
5. Competitive Pricing – More Features for Less
APPlyzer’s pricing is structured to be accessible and scalable:
- Basic Plan – Free (100 keywords, unlimited competitors, 12 months of historical data)
- PRO Plan – Starting from $25/month (10,000 keywords, Share of Voice tracking, keyword research tools)
- API Data Plan – Starting from $25/month, perfect for data integrations
MobileAction’s entry-level plan is more expensive and lacks many of the features provided by APPlyzer at a lower price.
6. Try APPlyzer for Free Today
If you’re looking for an ASO platform that offers a free plan, unmatched keyword tracking, longer historical data, and Share of Voice insights, APPlyzer is your best choice.
📊 Want to see the power of APPlyzer’s data for yourself? Run a free ASO benchmark on your app today with APPlyzer’s ASO Benchmarker Tool:
👉 Run Your Free Benchmark Now
Don’t let the removal of MobileAction’s free tier slow you down. Switch to APPlyzer today and gain the ASO advantage you need! 🚀
All pricing and feature comparisons are based on publicly available information as of [February 2025]. Please refer to APPlyzer’s (pricing page) and MobileAction’s (pricing page) for the latest details
