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App Store Optimization

Apple Search Ads Popularity Drop: Understanding the Issue and How to Stay Ahead

A major shift in Apple’s Search Ads API has affected keyword popularity tracking for ASO professionals worldwide. Learn how the new Monthly Search Term Rank Report works and why APPlyzer’s dynamic scoring model remains the most reliable source for search insights.
APPlyzer

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App Store Optimization
ASO vs. SEO: Key Differences and Why Both Matter for Growth
The core differences between app store and search engine optimization—and why a combined approach is essential for maximizing digital visibility.
APPlyzer
App Store Optimization
A/B Testing in ASO: What You Need to Know
The fundamentals of ASO A/B testing and explore advanced strategies developed through years of experience in app store optimization.
APPlyzer
App Store Optimization
How to Increase App Downloads and Reach More Users!
Effective strategies to increase mobile app downloads, combining both organic tactics like ASO and paid marketing approaches. It highlights how boosting downloads improves visibility, trust, and overall profitability in a competitive app marketplace.
APPlyzer

APPlyzer is a leading app industry analysis service which has provided market insights since 2009. Our service offers reliable data to a wide range of customers in the app business—from actionable data for publishers to relevant information for tech investors.

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