APPlyzer - App Store Marketing Blog

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App Store Optimization

Apple Search Ads Popularity Drop: Understanding the Issue and How to Stay Ahead

A major shift in Apple’s Search Ads API has affected keyword popularity tracking for ASO professionals worldwide. Learn how the new Monthly Search Term Rank Report works and why APPlyzer’s dynamic scoring model remains the most reliable source for search insights.

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App Store Optimization

What Is App Store Optimization (ASO) and Why It Matters in 2025

What App Store Optimization (ASO) is and why it's essential for app visibility and growth in 2025. Key ASO strategies like keyword targeting, visual optimization, and user reviews to improve downloads and retention.

Why APPlyzer is the Best Alternative to MobileAction for ASO Data and Keyword Tracking

Find out why APPlyzer is the ultimate ASO tool, offering a generous free tier, powerful keyword tracking, and competitive pricing—an ideal alternative to MobileAction's discontinued free plan.

App Store Optimization

Optimizing Growth: How Data-Driven ASO Strategies and APPlyzer Empower Transportation and Food Delivery Apps

Discover how data-driven App Store Optimization (ASO) strategies help transportation and food delivery apps like Grab boost visibility, user acquisition, and retention. Learn how tools like APPlyzer and expert insights from ConsultMyApp drive success in a competitive market.