Match the message to intent
Read the observed keywords beside a page's screenshots. Explore how a creative message relates to the searches where that page was found.
APPlyzer / CPP research
Custom Product Page research
See the creative. Understand the keyword context. Build a better brief.
- Real creative variants
- App and keyword views
- Organic and paid context
Built for the work
Make creative research more specific than a mood board.
Explore observed Custom Product Page variants and the searches associated with them, then turn competitive examples into testable creative ideas.
Compare the actual assets
Inspect screenshot sequences and available variants side by side. Look for differences in value proposition, visual hierarchy and feature emphasis.
Prepare a testable brief
Use relevant examples to define a creative hypothesis for your own app, rather than copying an asset without understanding its context.
The workflow
From observed pages to an informed creative hypothesis.
Choose a research scope
Set country, device and period. Select organic, paid or both, and choose whether to explore by app or by keyword.
Inspect the variants
Review the available creatives, observed keywords, discovery dates and page variants. Follow the App Store link when you need the source page.
Connect the findings
Compare the examples with your keyword strategy and Apple Search Ads research before deciding what to test in your own store presence.
Know the scope
Coverage, context and limitations.
- Store
- Custom Product Pages in iOS App Store search, with the device options available in the live workspace.
- Context
- Organic, paid and combined filters help distinguish the observed context of a page.
- Assets
- Available screenshots, videos, page variants and associated keywords are shown when discovered.
- Time window
- The selected period changes what is available. The screenshot uses a 30-day view, not a single-day inventory.
A few important questions.
Can I distinguish organic and paid CPP appearances?
Yes. The explorer provides organic, paid and combined filters, alongside labels on the observed variants.
Does this tell me which CPP has the best conversion rate?
No. It provides creative and observed keyword context. You need your own experiment or first-party conversion data to measure lift.
Why can today's view be empty while a longer period has results?
The explorer is scoped to the selected observation window. Extending the period can surface pages discovered earlier; it is not a guarantee of current placement.
Go deeper
Research behind the workflow.
Give your next creative brief real context.
Explore observed Custom Product Pages, then decide what deserves a test for your app.
