Prioritize the right terms
Read search score alongside relevance and your current rank. Separate terms that fit your app from popular phrases that do not.
APPlyzer / Keyword tracking
App keyword tracking
Know where your app ranks. See who is ahead. Find the keywords worth working on next.
- Country-level rankings
- iPhone, iPad and Mac views
- Competitor rank comparison
Built for the work
Turn a list of keywords into a clear plan.
Bring rankings, search scores, relevance and competing apps into one view, so your next ASO decision starts with evidence rather than another spreadsheet.
See the competitive gap
Compare your position with other apps on the same keyword. Identify where competitors are visible and where your app has room to improve.
Review each market on its own
Switch country and device before making a localization decision. A keyword's position in one storefront is not its position everywhere.
The workflow
A practical ASO review, from shortlist to action.
Choose your context
Select the country and device for the app you are reviewing. Keep that context consistent when comparing ranks.
Read the keyword table
Review search score, relevance, rank movement and competing app ranks together. Group related terms to keep the portfolio manageable.
Take the next step
Use the strongest candidates to inform metadata research, creative hypotheses and a recurring ranking review. Export where available in your account.
Know the scope
Coverage, context and limitations.
- Store and device
- The captured workflow is the Apple App Store, with iPhone, iPad and Mac device filters.
- Market
- Country selection keeps keyword results tied to the storefront you are researching.
- Signals
- The management view brings together search score, relevance, rank, rank changes and competing ranks where available.
- Access
- Available history, exports and keyword allowances depend on your account and the selected market.
A few important questions.
Can I compare my app with competitors?
Yes. The keyword management table includes competing app ranks where available, so you can compare visibility within the same country and device.
Does a high search score guarantee more downloads?
No. Search demand, relevance, competition and store conversion all matter. Use the score to prioritize research, not as a download forecast.
Is this the same as category ranking?
No. A keyword rank describes a search result position. Category rankings describe positions in store charts and should be reviewed separately.
Go deeper
Research behind the workflow.
Give your keyword strategy a stronger foundation.
Explore your app in APPlyzer, then compare plans for the depth of research you need.
