Investigate brand competition
See which apps appear in auctions around the keywords you track, including terms where your app already ranks organically.
APPlyzer / Auction intelligence
Apple Search Ads intelligence
See the competition behind the ad. Not just the app that wins the top spot.
- Auction positions #1–#5
- Keyword-level competition
- Country and period filters
Built for the work
Understand where paid and organic visibility meet.
Explore observed auction positions, competing advertisers and keyword-level visibility to give your Apple Search Ads decisions more context.
Look beyond the winner
Compare participation across observed auction positions #1–#5 instead of building a strategy around the first visible advertiser alone.
Prioritize a deeper review
Use keyword-level competition and visibility threats to decide where to investigate your campaigns, creative or organic coverage next.
The workflow
A clearer route from auction activity to a campaign review.
Set the market and period
Choose country, device and a time window. Review tracked workspace keywords first, then explore other available keyword views.
Separate auction from visibility
Use the auction-position and visible-slot views for their different purposes. Auction position and a visible ad slot are not interchangeable.
Investigate individual terms
Move from the competing-app overview to keyword share of voice, hourly visibility or performance summaries to understand the pattern.
Know the scope
Coverage, context and limitations.
- Channel
- Apple App Store search advertising. This is not a Google Play advertising dashboard.
- Auction view
- The chart shows observed auction positions #1–#5. The live product provides a separate visible-slot view.
- Context
- Country, device, time period and your keyword set determine the scope of the results.
- Analysis
- Available views include competing apps, share of voice by keyword, hourly #1 visibility and performance summaries.
A few important questions.
Are auction positions the same as visible ad slots?
No. APPlyzer provides separate views for observed auction positions and visible slots. The screenshot shows the auction-position chart, not the visible-slot view.
Can this show who competes on my keywords?
Yes. Ads Insights shows observed advertising activity across tracked keywords and lets you investigate competing apps and keyword-level visibility.
Can I read a competitor's exact ad spend here?
No. Do not interpret observed ad activity or share of voice as an exact spend or acquisition-cost figure.
Go deeper
Research behind the workflow.
Bring competitive context to your next campaign review.
Explore the observed auction activity around your app's market in APPlyzer.
